The market to day is bombarded with millions of messages from every sources. Many products and many services are promoted through all sorts of the media. That is why the communication blitz make no impact on the consumers. Naturally no advertising works unless they are carefully planned, designed and executed to their target consumers.
Also chances are more for a consumer to get carried away by messages of competitors.
In short the smart one who does smart advertising will stay in the market for long term.
Most advertisements that appear in the print media, TV and in the Web creates no impact on the consumers as they are all similar in their approach to catch a clients base. Those who adapt relationship marketing techniques outsell his competitor in many ways.
Opinion promotion is a latest technique that is being injected into the promotional strategies of a company. The advertisements should convey this strategy while being displayed in any media. This seldom happens in Kochi. No Ad Agency can handle this
for a client satisfactorily. At least the client does not understand what approach the agency people take to promote their business to the millions.
Another area that is being totally neglected in Kochi today is web advertising. Digital media or new media as it is called is a sure way to develop a long term clientele through tailor-made promotions for products and services that have heavy competition from similar products or services.
In short the advertising game is to be played in tandem with the dynamic lifestyle of the society to survive in the market and to overcome competitions. And to conserve on Advertising means suicide for the company that is involved.
Mind you, each nickel you spent on advertising returns to you doubled in no time provided your messages are seen or heard in the over crowded market.
Could your Ad Agency make you stand out in the crowd? If you think twice about this, it is high time that you should switch to a new agency that is smart enough to reposition you and your services. Only smart advertising stays long. It is essential to build up your Brand.
